Our Social Media Campaign for Real Dummies. Part 2.

The first proper week of our social media campaign has ended. There have been occasional ups and more prevalent downs, but was it going to be any other way?

The only non failure was my in house blog, which only involves me writing something and posting it. Therefore, it is very difficult to mess up, and therefore, I am successful! Although it is unlikely that many (or any, let’s be honest) people have read it, unlike my WordPress blog, I cannot work out where to find the stats!

I have been piling the videos on YouTube. These are all one to two minute videos that I narrate on about fresh items of stock that I am listing on the website. The uptake has been poor for the purposes of building social media up, but it was always the case that this is an old YouTube channel and therefore imperfect and corrupted through years of no postings. However I have linked all of the videos onto the website listings and I also have an eBay shop now, which is the last thing I want to have, but with Eloise coming to work full time I need to make sure we get as many sales as we can from whatever source until such a time as the website takes off.

Which it hasn’t. Apparently, it takes a few months for social media to kick in and less for Google ads to take effect. The result is no sales, but maybe forty people a day looking. A slow start is better than flat lining, I guess.

Eloise saw Dan, who built the site and inquired as to the Facebook and Instagram feeds that we have; the uptake on them is quite frankly dreadful. It used to be fairly good. So, in many ways, I'm quite pleased that I suggested to Eloise that we close them down and start again; as Dan has suggested, that is exactly what we do. Apparently, because for long periods the sites have been dormant, they have lost any momentum and are pretty much regarded as dead by Facebook and Instagram algorithms. RIP.

We will be setting up a new YouTube channel. I will keep the existing one for the purposes of linking 20 or so fresh products every week but the new channel will specifically be just interesting and informative videos that are not trying to flog any product and to help drive traffic and raise brand awareness.

With Eloise working full time on the business from next week we will set up new accounts then.

In the meantime during the week, we have set up a new Pinterest account and a TikTok account. I thought TikTok was for young people, but I'm assured it is a good medium for our purposes.

So, in reality, we currently have no social media at all!

One real positive thing though has been that I've been learning how to produce better videos and have begun to learn how to edit them. We also bought a microphone to try and cut down on background noise. especially the traffic going past our house which has been a total fail as the traffic now sounds like jet engines!

In the wider picture in the course of the week I have learned how to produce much better videos for our social media campaign and hopefully this week we can get at least few posts on all of the new accounts so at least we are starting afresh no longer hampered by historic incompetency.

It is a backward step but a few steps forward knowledge-wise, so it a backhanded positive, I guess!