Our Social Media Campaign for Real Dummies. Part 1.

With the new website up and running and the misery of categorisation and other new administrative tasks sort of completed, we now begin the long onerous task of beginning a social media campaign. If nothing else, this should be quite an interesting section of our blog to follow as well; we are simply not very good at social media.

We have begun a Google Ads marketing campaign but are very much starting from scratch and not particularly investing much money into it. This is why we are opening up our other options while seeing how we progress with the money we are currently paying Google. I have to say it is six times less than most people have suggested we do; let's put it this way, they are probably right!

I'm not a total novice at this, having already had two e-commerce stores previously, they were only okay, hence they no longer operate! One of the main failures was there was so much going on at the time with the business that I was unable to focus on social media. Alright, it had a fairly successful YouTube campaign, but that was by default as I videoed all of our furniture, and we had 700 pieces at one point and put them on YouTube so people could get a much better look.

This is the crux of our social media campaign. YouTube worked because I consistently added content. Like practically everyone else on the other media, you get so disheartened at your failure to get any traction that you give it up too easily.

So this time round, we're going to stick it for at least six months, which would, of course, mean to start off with putting a lot of effort into it for no reward. After years of trying social media, I'm reading up on it, but one thing I've learned is to just stick with it, and the more you stick with it, the more you will learn about it.

So big drum roll, this is all current social media position.

YouTube had, at one point, 100,000 views and over 100 subscribers. We are resurrecting that YouTube channel because we frankly don't know how to set up a fresh one. All of our computers are rigged up to the old channel, and as it has an existing history, it is probably worth getting to grips with that again over time. Or maybe not, of course.

Facebook has 17 followers, and it has had 17 for a year. This week, as backhanded encouragement, this went down to 16.

Instagram has 222 followers

Pinterest 1 follower!

I am not bad at blogging, but my existing blog is a football blog and, therefore, unconnected with this. I managed to engineer one of my blogs to be read a few thousand times, so I'm vaguely competent at the process, but I obviously have to start from scratch again. Which means writing blogs like this that no one is going to read, but as I say, persistence is the name of the game.

So if social media campaigns were an exam I would suggest mine might make it 10% at the moment. A fail. I can technically do YouTube and blogging. The others are simply disastrous.

But over the next months, we will chip away percentage point by percentage point.

So I will keep you updated, I hope to add a blog on our social media ‘work’ weekly, which will probably end up being fortnightly, and we also plan to do a sort of video every other week.

It is Monday, October 21st, 2024. Who knows where we will be in six months? I am self-deprecating and aware it may not go well, so it should be a good read!