Our Social Media Campaign for Real Dummies. Part 3.

I was mulling over the contents of week 3 of our social media blog, when an excited Eloise came bounding down the stairs with the news that we had made our first sale on the new website: a standard lamp for £155. After three weeks of being in operation, you would have thought this would come as a relief. We are absolutely delighted to break our duck, but as I have said before, this is very much a marathon and not a sprint, and building the website up will take a lot of time and effort. But a kiddy step.

But what is very encouraging is that I had only listed the standard lamp three days ago, and it is one of probably 30 or so pieces of new stock that all have explanatory videos with them, which I am doing on nearly all of our items. It is an absolute faff but, at the moment, is looking like a very rewarding process.

Given our slow start, I tried to increase our Google marketing level, but apparently, you have to wait a month before you can do so.

We have added a 20% off sale. This was not the general idea, which was to obtain higher prices, but it seems sensible to get some momentum.

The YouTube views have quadrupled over the last few weeks from 100 to 400 a week, so that is encouraging if underwhelming.

Today, we set up another YouTube channel that will focus on building our brand and not on the product, with what will hopefully be some interesting and sometimes funny videos.

I also began posting on our TikTok account today. Obviously, I haven't got a clue how to operate this; the first video did not get a view, but the second video did get a view, five hundred, in all.  So far, and three likes. The one with no views was informative and interesting, the one with five hundred was 13 seconds long and the opposite, so a lot of experimentation requited, but if short videos that are easy to do are the ones that get the views, I am fine with that. Lots of experimenting to come!

So Tik Pok and Pinterest are at an embryonic stage, but I will post quite a few vids on tik tok and videos, blogs and product on Pinterest over the week so we can start establishing them. I am doing two blogs a week, tick! 20 or 30 product videos are going on the main YouTube channel and I will stick a few videos on the new one.

We have now closed down, well repurposed so we can start afresh and keep out branded name, Facebook and Instagram and are waiting for Facebook to approve something or the other before we get going with them.

So very slowly we are getting a semblance of a social media campaign together and the first sale has gone down very well.